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亞洲建筑大會

建筑表皮Facade

Domain of Architectural Forum(Asia)

建筑表皮Facade

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【D咖?】怎樣的商業(yè)建筑才能符合時代特征,又能滿足未來需求?


8月2-4日的上海DAF建筑表皮大會,主題為“城市更新”,分享的案例涉及歷保建筑、商場外墻翻新、舊社區(qū)開發(fā)、舊工廠再開發(fā)、體育場更新升級等等。


今天跟著大福一起來認識一下分享美國圣塔莫尼卡購物中心和中糧北京大興大悅春風里兩個標志性城市更新項目的嘉賓:JERDE 副總裁、 業(yè)務拓展總監(jiān)張鶴先生。






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張鶴先生作為JERDE捷得建筑師事務所中國區(qū)業(yè)務拓展總監(jiān),在建筑行業(yè)擁有十余年的市場及業(yè)務拓展經驗。他畢業(yè)于中國人民大學,并獲得工商管理碩士學位。結合了技術背景與商業(yè)敏銳度,使其在推動公司業(yè)務增長和市場拓展方面表現尤為突出。


加入JERDE后他主要負責整個中國內地的業(yè)務拓展工作。在擔任現職期間,成功帶領團隊開拓了多個重要項目,包括商業(yè)綜合體、酒店辦公和城市更新項目。


他以專業(yè)的拓展策略和優(yōu)質的客戶服務,建立并維系了與客戶、合作伙伴及政府機構的良好關系,從而為公司贏得了多個重要合同。推動公司持續(xù)增長和行業(yè)領先地位。同時,他關注團隊的培養(yǎng)與發(fā)展,通過建立高效的工作流程和激勵機制,帶領團隊在競爭激烈的市場中脫穎而出。已成為公司不可或缺的核心力量。


As the Director of Business Development for China at JERDE, Zhang He has over ten years of experience in market and business development within the architecture industry. He graduated from Renmin University of China and holds an MBA degree. Combining technical expertise with business acumen, he excels in driving the company's business growth and market expansion.


Since joining JERDE, he has been primarily responsible for business development across Chinese mainland. During his tenure, he successfully led his team to secure several significant projects, including commercial complexes, hotel offices, and urban renewal projects.


With professional development strategies and excellent customer service, he has established and maintained strong relationships with clients, partners, and government agencies, securing numerous key contracts for the company. His efforts have driven the company's sustained growth and industry-leading position. Additionally, he focuses on team development, creating efficient workflows and incentive mechanisms, leading the team to stand out in a competitive market. He has become an indispensable core force within the company.



分享

案例


美國圣塔莫尼卡購物中心 
Santa Monica Place

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位于美國洛杉磯的圣塔莫尼卡購物中心商業(yè)綜合體改造,秉持著以有機手法渲染商業(yè)設計的永恒城市規(guī)劃理念,JERDE將項目的主要結構織入城市肌理。一個充滿活力的公共空間,不僅僅只是一個購物中心,而是一個真正的城市中的街區(qū)。


此次更新的規(guī)劃設計理念是將單一的購物中心改造成充滿活力的公共空間。大手筆掀開了原來覆蓋住整個項目的屋頂,使其自然形成露天公共街區(qū)商業(yè)空間,并通過有效地組織商業(yè)動線成功延續(xù)了在當地極富盛名的第三街商業(yè)步行大道,以加強周邊街區(qū)城市中心聚集感。利用加入城市中常見的體量、材料和景觀,與圣莫妮卡西海岸都市的自然配合。



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Located in Los Angeles, USA, the Santa Monica Place commercial complex renovation adheres to JERDE's timeless urban planning philosophy of infusing commercial design with an organic approach. The primary structure of the project is woven into the city's fabric, creating a vibrant public space that is more than just a shopping center—it's a true urban neighborhood.


The planning and design concept for this renovation is to transform a single shopping center into a dynamic public space. By removing the roof that originally covered the entire project, JERDE naturally created an open-air public street commercial space. The design effectively organizes the commercial flow, successfully extending the renowned Third Street Promenade, enhancing the sense of a central gathering place in the surrounding urban area. The renovation incorporates commonly seen volumes, materials, and landscapes of the city, harmoniously blending with the natural setting of Santa Monica's west coast metropolis.



中糧北京大興大悅春風里
Cofco Joy Breeze Beijing

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隨著北京大興區(qū)城市化進程加速,產業(yè)發(fā)展蓬勃興起,居民和就業(yè)人口集聚,原有的火神廟商業(yè)中心已承載不了周邊居民的需求。JERDE堅持的“場所創(chuàng)造”理念,結合該區(qū)域高頻日常生活需求,以餐飲、休閑、娛樂、社交、家庭、親子等生活類業(yè)態(tài)和零售類業(yè)態(tài)為主,在滿足消費者逐漸升級的物質和精神的需求的前提下,從“城市更新、塑造文化、復興城區(qū)商業(yè)”等多維度,對火神廟商業(yè)中心進行了改造,打造出一個真正貼近生活的時尚生活中心。


項目原場地上的火神廟作為國家文物建筑被保留下來,至今,周邊居民保持著定期來祈愿的傳統,它寄托著人們的希望。JERDE將這一傳統文化與“希望與光”的抽象概念相結合,并融入設計方案中?!盁艋\”是傳統文化中承載光明及指引希望的象征,為了沿襲這份獨特的文化元素,JERDE的改造設計以“燈籠”為主題,這一設計留住了都市生活中的“人情味”和“煙火氣”,如同火神廟帶給人們一份寄托和希望一樣。


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As the urbanization process accelerates in Beijing's Daxing District, industrial development is thriving, and the population of residents and workers is rapidly increasing. The existing Huoshen Temple Commercial Center can no longer meet the needs of the surrounding residents. JERDE, adhering to the "Placemaking" concept, has transformed the Huoshen Temple Commercial Center, focusing on daily high-frequency needs of the area. The new design prioritizes dining, leisure, entertainment, social activities, family, and parent-child activities, as well as retail sectors, addressing the evolving material and spiritual needs of consumers. The renovation aims at urban renewal, cultural shaping, and the revitalization of the downtown commercial area, creating a truly life-oriented and stylish lifestyle center.


The fire Temple on the original site of the project has been preserved as a national cultural relic building. Until now, the surrounding residents have maintained the tradition of praying regularly, which is the hope of people. JERDE combined this traditional culture with the abstract concept of "hope and light" and integrated it into the design scheme. "Lantern" is a symbol of light and hope in traditional culture. In order to follow this unique cultural element, JERDE's renovation design takes "lantern" as the theme. This design retains the "human touch" and "fireworks" in urban life, just like the fire temple brings people sustenance and hope.


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